*The familiar phrase is a misquotation of a statement by Ralph Waldo Emerson: “If a man has good corn or wood, or boards, or pigs, to sell, or can make better chairs or knives, crucibles or church organs, than anybody else, you will find a broad hard-beaten road to his house, though it be in the woods.” The poet was also quoted as saying, “If a man can write a better book, preach a better sermon, or make a better mousetrap than his neighbor…”